Wednesday, July 14, 2004

MPAA offensive on movie piracy

If you haven't noticed yet the MPAA just launched an offensive on movie piracy. The attack was swift and precise perfect in its calculation. It is now the MPAAs turn to whine about piracy. No doubt they have watched the RIAA go through growing pains while taking copious notes on what not to do. Here is a sampling of links with choice quotes.

Guide to Home Theater

The Motion Picture Association of America has issued a strident warning that "a growing global epidemic" of Internet movie piracy is harming the motion picture industry. Citing a survey of 3600 Internet users in 8 countries conducted by online research company OTX, the MPAA reported that one in four Internet users (24%) has downloaded a movie and that 17% of those who had done soreported lowered attendance of theatrical films or purchases of licensed DVDs or videotapes.

These are rather obtuse numbers and fairly meaningless coming from a paltry 3600 users who bothered to fill out the survey. As for lowered movie attendance you have to find it odd that the MPAA regards movie going as some birthright bestowed upon them. Quite honestly I've stopped purchasing so many DVDs when I discovered Netflix was a better way. However the MPAA will soon find that theater going drops even more due to non-piracy related issues. Hollywood has come out with some real stinkers lately. How excited were you to go see Van Helsing after reading the glorious reviews. I'm a fan of Home Theater and I love to hang out at the AVS Forums and I can tell you that with confidence that today’s movie experience can easily be surpassed at home. With front projector systems and high quality DVD players rivaling the average movie theater, what incentive do these people have to hop in the car, find parking, wait in line and pay $40 a pound for popcorn have? To add insult to injury you are now a captive audience to be bombarded with Coca Cola advertisements followed by endless movie trailers.

The MPAA hasn't figured out the as the quality of equipment improves at home so does the experience. The expectations for theaters are much higher than before. We expect to see good movie content on large screens with a great picture and sound. What we get is Hollywood fluff like Troy and Van Helsing played back on sub par screens. Matinee prices are creeping past $6 a ticket killing the incentive to go see a movie that you are on the fence about.

as proof of downloading impact on the industry, the MPAA cited a 4% drop-off in ticket sales.

Again this is blaming the consumer for not wanting to put up with poor movies. This is taken right from the RIAA handbook. If ticket sales are so bad them pray tell why 10 out of the top twenty grossing domestic movies were released within the last 4 years? Movies goers are still going but the garbage Hollywood is shoveling is getting to be a bit too much. Expect to hear more whining from the MPAA about piracy and attempts to add new DRM features to DVD. Expect to see more brain dead Hollywood trash pushed your way. Until we stop supporting this dreck with our hard earned money our desires for quality will constantly be undermined. Thanks again.


Anonymous said...

Watching a movie at home has nothing to do with watching it in a theater. But watching a movie is nothing compared to a live performance. And nobody will ever download a live performance. That's where the future of artists is. Live performance.

hmurchison said...

I agree. Live Performances are great. However movie theaters better think about increasing their presentation or people with capable systems at home will stop going. I've heard some jaw dropping Home Theaters that sounded better than "any" theater I've personally been in. Commercial theaters with their lines for popular movies, expensive concessions and stickly floors might not be able to compete.

Anonymous said...

Like you said...the theater quality continues to go down. I routinely show up late to movies because I know that it's actually the ads that start at the posted time, not the movie itself. So far, I haven't been wrong...